About

For me, jewelry is not just an object – it is a promise of timelessness, beauty, and responsibility. Every piece I design is born from a love of design, a respect for materials, and a desire to make something lasting.

Jewel is a story carried through time. It may be born from love, joy, or a memory, and it holds an emotion that can endure across generations.

I am a designer with a strong eye for aesthetics and a deep appreciation for simplicity. I believe a jewel can be both delicate and powerful – just like the person who wears it. We use only recycled gold, our diamonds are genuine and ethically sourced from Finnish retailers. Every detail is thoughtfully crafted, and each stage of the process is carried out in Finland. 

I also create unique rings that reflect their wearer. I’m involved in the process from beginning to end: from the idea and sketches to the choice of materials and the finished piece. Together with my clients, something one-of-a-kind comes to life.

We, as a team, also reimagine and reshape old rings. We give them a new life and meaning, without erasing their history.

For me, the most important thing is to make jewelry that stands the test of time – in both quality and design. Sustainability does not mean compromising on beauty – on the contrary, it gives it a deeper value.

Selina Neljemark, Creative director